The champagne launch of a new ship, the inaugural drive in a new car, stepping through the airport gates into the departure lounge, those moments of excitement and anticipation for what the journey will be like – this is how it feels launching The Interactive Team website.
While The Interactive Team was founded in 2012, in terms of our online presence it’s been very much business-as-usual for the last three years. More concerned with maximising the opportunity in front of us and building the business, we originally had a nuts and bolts website, purely functional – but three years on its time for our online reputation to match that of our word of mouth.
What our clients have known from the outset and what our growing Team and our customers have discovered is that we are a professional, impassioned group of marketers, willing to go the extra mile in every sense for our clients – its time everyone else knew it too!
So let me take you around the new site, take it for a spin, as it were…
There’s our homepage, of course, where our Managing Director, Gilles Baudet, chose the blue and white theme. Why? Well I’d like to tell you its because colour psychology dictates that blue symbolizes strength, dependability and expertise – think of famous brands like Barclays, Panasonic, IBM, Amex and Visa, I wish I could tell you that, but I can’t. In reality its just because blue is Gilles’ favourite colour. Well, at least he has good taste.
Besides our colour theme, the visual focus of our homepage is the sliding banner. We took this opportunity to show that we understand that these days, the focus of business is not about cities or the implements that contribute to your business (think of that classic stock image: a screen of matrix like data and disembodied hand holding a tablet) – no, business these days is about people. People are the focus of everything we do at The Interactive Team and we wanted to show it front and centre. We also take that opportunity to tell you a little bit more about ourselves with a brief intro, and a brief description of our services.
If you take a look round the site you’ll find the story of The Interactive Team in the About Us tab, it’s a potted history of how we came to be and gives you a sense of the business and our techniques.
In the 4 Partners tab you’ll find the guiding principles of the business. It was really important to Gilles to make a space on our new site to share, what he considers, the foundation of the business. He has built the business around the principle of the 4 Partners and, like any good mission statement, not only does Gilles refer to them constantly to aid his decision making process, all team members are encouraged to keep the 4 Partners at the front of our minds.
You’ll find a detailed summary of some of the services we offer our clients in the Services tab. Now, I’ll admit there was some debate over which services to list on our site, but eventually we settled on these ones, to highlight some of our specialties and ensure clients knew each campaign was tailor made to fit their needs. And of course, if you’re interested in what services we can offer you please drop us a line at firstname.lastname@example.org
Under the Our Team tab you will find bios of our Managing Director, Gilles Baudet and our Campaign Directors, plus our Operations Director. Here again there was some debate – we have 17 backend staff across The Interactive Team, all of whom contribute massively to the success of the Team as a whole. There are our rocking Recruiters, our amazing Accounts, our beautiful Bookings, our dazzling Data, and a bunch more that don’t fit my alliteration theme – but you get my drift. There are a lot of people involved in The Interactive Team, and while we can’t thank each of them on our site, they’re deeply valued and appreciated – so thank you!
There is our Contact Us page, where you can find our England and Scotland headquarters and of course get in touch and then, last but not least there is our News page – which, obviously you found.
Our News page will be serving three functions. The first function stems from something we feel to be pretty important. We think its essential that businesses are open and honest about the ins and outs of their business. When a company reaches the level of success we have reached in just three years its important that the communities they operate in, and the people that interact with it daily get a chance to know what’s going on behind the ‘corporate veil’ so that’s the first function of this blog. The second function is that along the way Gilles has spent a lot of time imparting his own experiences and entrepreneurial spirit into our Team members – and I really wanted to take those tips and advice to the next level. Sometimes, time permitting, Gilles himself will post his thoughts on here, and other times I’ll compile some lists or reviews to motivate others in their personal and professional goals. It’s a chance for The Interactive Team to be apart of the broader business dialogue that exists on the internet. And thirdly, The Interactive Team is a heavily social company, we are forever taking selfies – look out on our Facebook page for the latest pics – and this blog will provide us an opportunity to share a few of our stories for Team members – and their circles – to enjoy.
So look out for upcoming posts, as we talk about anything from the upcoming team-building trip to Deneholme to the intricacies of building your own business.