Posts

revolution

Revolutionising Our Business Model

It’s been a big year for us here at The Interactive Team HQ for more reasons than one. Sure, as a simple start up in 2012, we genuinely had no idea that we’d come so far and it’s no secret as to why. There were 3 men sat in a dark, dingy, rented space in the city of Glasgow with 2 credit cards and an unbelievable drive and vision to create a company like no other. That was it. No investors, no fancy office, no blue chip client – nothing – yet here we are, a team of nearly 200 people across the nation, working with a company encompassing 6 UK offices, representing a plethora of multi-national clients. So how did we do it?

Well sure, a lot of hard work, blood, sweat and tears came into play (so to speak) but one of the main reasons we’ve been able to grow so fast and so successfully is because we always put our clients first. Now we know what you’re thinking, every business says that but we can assure you that not every business does. We go the extra mile, and by extra mile, we probably mean extra hundred miles to ensure that our clients needs always come before our own. We continuously retrain our team members, we develop new and exciting marketing campaigns, we recruit for new roles, just to make sure that our clients needs are more than met. This is also how we’re able to exceed expectations and generate monumental results.

So now, as you probably know, the majority of our campaigns have focused solely on customer acquisition and lead generation. The majority of our clients in the past wanted to grow their existing consumer base exponentially and naturally, we were on hand to lead that motion. However, now things are changing in terms of what our clients actually want from us, so guess what? So are we.

We are revolutionising our business to meet the changing needs of our clients. We’re keeping current in line with the times to deliver the very best results and in order to do so, now in 2016, our business model needs a little freshening up. With this in mind, we’re not just focusing on delivering data to our clients, we’re actually generating the customers for them with our new sales model.

Of course, the quality, quantitative data we delivered in the past was great for our clients as we ensured that each potential customer passed on was well informed, well briefed and well suited to specification. However, our new sales model means that we still do all the appropriate checks but we’ll also close the sale, meaning that rather than delivering quality data to our clients, we are now delivering quality customers as a positive alternative.

This means a few things. Firstly, it takes a huge weight off our clients’ shoulders. They no longer have to worry about converting customers as we’ve taken that off their hands, but secondly, it means that we’re able to fine tune our sales model to a point where the quality of the customers generated for each customer will positively correlate in relation to the quantity. In laments terms, everybody wins.

Revolutionising our business model makes for exciting times for everyone involved with the company, and it’s certainly not plain sailing to start with, but we’re making the necessary progress to ensure that our number one prioirty is met: our clients’ needs coming first.

Economically Dependent

We’re Not Dependent On The Economy… Here’s Why…

The Interactive Team was born in the recession in March 2012 and now, the team has a total turnover in excess of £8 million per annum, which began just 4 years ago with Gilles (our CEO) and his credit card. That’s some progress, wouldn’t you agree? Of course you would! I guess a lot of people, though, can’t help but wonder how this has been achieved given the up-and-down state of the British economy over the last decade.

We grabbed half an hour with the CEO, Gilles Baudet, who told us exactly why and put it this way, it all makes perfect sense: 

“Before the recession, I’ve saw great times in the business world – so much success, companies thriving, people doing well, but when the economic recession hit, I saw it all come crashing down too and what broke my heart more than anything was seeing people’s lives change completely overnight: people who shouldn’t have been affected were affected, and people – good, hard-working people – were not only losing jobs but losing their businesses through no fault of their own, and to me as an entrepreneur, this is (or would be) an incredibly scary situation to be in.

As a business owner, one thing that makes me feel very fortunate is the fact that my business in not economically dependent. My industry is not affected by the state of the economy and this gives me, and my company, and my team, a considerable advantage.

The Interactive Team, as a whole, works with small, medium and large companies as experts in customer acquisition. What we’ve learned is that no matter whether the economy is in a positive or negative state, our clients will always need a high volume of customers delivered in the most cost effective form possible.

We specifically designed our business model so that we only get paid by our clients if we deliver customers to them. This means that our unique form of customer acquisition is completely risk free as there are no upfront costs, no advertising costs, no hidden costs – no risks. When the economy is booming, it’s clear that our clients would utilise all forms of marketing in order to generate a significant return, however, if the economy is in decline or recession, clients would solely use our service because our marketing model is so risk-free that we are constantly in high demand.

As you can imagine, this gives me continued confidence to keep on growing my business and my team, as well as the ability to stay focused on achieving my goals. When I started my business back in 2012, I dreamed of having thousands of people within the team but as the company grew, I soon realised that I didn’t just have a team of people, I have a team of “lives” – of homes, of children, of families – and until the penny drops, you don’t realise just how responsible you are for so many things – it becomes very real.

One big factor that drives me forward is knowing that this business is not going to be economically dependent as others are, and more so, it depends on my attitude which luckily (and thankfully), I have full control of”

 

ITM2

The Interactive Team Meet 2016

directors

It’s that time again… it’s The Interactive Team Meet!

Whether it’s an ITM (our wonderful abbreviation for the big event), a “Future’s Weekend” (that’s our fun weekends away for the high fliers of the company) or the end of the year Awards Ceremony, when this entire company gets together, it’s always a day to remember and May 28th in Manchester’s Hilton hotel was of course no exception. Yes, all of our offices from Glasgow, Dundee, Newcastle, Manchester, Birmingham and London came together for some motivational speaking, educational clinics from the best in the business, our mini-Olympics results and of course more than a few funny stores from Gilles’ time in the industry.

ITM

Our clinics fronted by Huw, Ruadh, Karl, Conrad and of course, Gilles, were a roaring success. Not only were they the perfect opportunity for new people who’d joined the business this year to acquaint themselves with those at the very top, it was a chance to find out exactly what has made them so successful, and to learn from it! You’ll never learn more than you will from speaking to people who have ‘been there, done that’ and that’s what we love about this business. Unlike other companies, our Managers and Directors are ALWAYS accessible to our team from the backbone of the incredible support network that we have created.

ITM2

The day also provided an opportunity for us to celebrate a promotion within the business. One of our original Directors, Karl Clough, fresh from opening our Birmingham office, officially promoted Tayler Matthews whom he had brought with him from Newcastle to Managing Consultant within the company. Tayler’s promotion was a feat in itself, but to achieve it within such a new environment, in a new city and a new team was an incredible effort. All credit to himself, Karl and everyone in the Birmingham office, this really was quite an inspirational moment with a speech to go with it.

Next up, we announced the results of our Mini-Olympics competition where the week’s top sales people were rewarded for their efforts. We even gave our newbies the chance to win some medals and there was no fault in their determination, who knew we had taken on such a competitive bunch! The finale was saved for our more experienced entrepreneurs who’d been fighting it out all week for a place on the leaderboard. Finishing in third place was Manchester’s Jamie Carroll, second place (again from Manchester) was Keeran Wild and in first place, with a massive 51 sales for the week, was Dan Parkinson, Yes you guessed it from Manchester!

Ross 2

What really stood out at the event however, was the unity throughout the entire room. At every spare second, team members from every office were introducing themselves, asking questions and really making the most of a wonderful networking opportunity. Every single person wanted to be involved, no one hid in the corner. It’s so refreshing for us to see every single person within a company who share that one common goal and who will strive to achieve that goal both individually and together.

Finally, Gilles rounded off the day with some stories from his time in the industry and his experiences with some particularly colourful characters. Needless to say the room was in fits of laughter and everyone left feeling both optimistic and excited for the summer ahead. Until next time Manchester, thanks for having us. We had a blast!

ross 3

Meet our newest Campaign Managers

logo

2015 was a successful year for The Interactive Team. As a meritocratic business, positions of seniority within the company are only allocated to those who have worked their way up from the very bottom, we take great pride in watching our team members grow and within the last week before Christmas, we were proud to announce Conrad Swift- from our Manchester branch – was promoted to the position of Campaign Manager. So, in true Interactive Team style we caught up with him to ask about his big promotion:

Conrad, How does it feel to be a campaign manager?

Getting promoted is pretty indescribable. There’s many words I can think of such as: amazing, incredible, awesome. But the truth is, putting it into words wouldn’t do the feeling any justice. You imagine it happening, but nothing comes close to the great sense of pride and achievement you actually feel for, not only yourself, but your teammates as well.

What did you feel was your biggest challenge in working your way up theconrad 2 career ladder? 

My biggest challenge coming through the field was keeping things simple. Very often I overthought everything. I used to think that it couldn’t be as easy as following a couple of simple systems and working hard. Once I started simplifying things and working the systems, thats when I really began to progress.

Do you have any advice for those starting out with The Interactive Team this year? 

Best advice for someone new… listen, learn and most importantly APPLY! I was guilty of often thinking that if i listened to advice and wrote it down, I would naturally just start doing it. You have to make a conscious effort to put what you learn into practice. Learn from the best and apply it with a stronger work ethic and more positive attitude and you’ll soon see the results.

So what was it that initially attracted you to the role here with The Interactive Team? 

I’ve done a few things since leaving school so I understand that in any business, you have to work hard, regardless of the industry. What attracted me to my role at the interactive team was that I can progress based on merit. So the harder I worked the faster I could progress.

What was it you were doing before you joined the business? 

Before I started at Manchester active, I was a diagnostic technician for BMW. I did an apprenticeship which was great as I was learning a lot. Once I had completed my apprenticeship, I continued working hard but hit a glass ceiling and couldn’t continue progressing. I’m too ambitious to waste time allowing someone else to dictate my progress.

What are your next set of goals?

conrad 3My goals moving forward… Directorship is my next goal. I’m not slowing down. Mid-term goal is to open up my own office by the summer. Long- term goal is to have my organisation go global and to travel around to my offices consulting as a Vice president.

Any thoughts on the future for The Interactive Team as a whole? 

The interactive team is very bright! We are currently only at 3% of where we need to be at the moment. i visualise the organisation working in every different sector and operating all over the world! The potential of what we can achieve is limitless. Its beyond exciting!

Conrad is not the only one who has been promoted to campaign manager enter- Ross Macleod. In his Celebrating Ross' Promotionnew role, Ross will be exclusively responsible for new client campaigns and driving a large sales and lead generation force to deliver great results, and its safe to say he’s pretty excited to do so! Ross joined The Interactive Team in July 2014 having come from a background in landscape gardening and manual labour, we could instantly see Ross wasn’t afraid of a little hard work. He joined the business as a trainee sales Consultant wanting to steer his career in a completely new direction. Ross had big goals and more importantly, big potential, and he knew that by continuing to work in his current job, he simply wasn’t going to get where he wanted to go.

Since Day one, Ross has proved that there really is nothing he can’t do. Come rain, hail or shine, Ross’ determination and dedication to the success of his career meant that he’s always worked hard and smart to ensure that he was constantly learning, developing, improving and above all, progressing. The Interactive Team- as we’re sure you’re aware by this point- is a meritocratic business. This means that everyone involved can work their way up the career ladder based on merit, not seniority, time or ‘who they know’. Ross took the bull by the horns and knew that if he continued to give that extra 10% to everything he did, it would pay off and wouldn’t you know- it has!

Ross has definitely experienced great highs and massive lows over the last 16 months- its definitely not been plaining sailing- but his attitude, endeavour and determination kept him going. Ross is a fun, hard- working guy and a great addition to the Interactive Team’s management board. We’re thrilled to have seen just how far he’s come personally and professionally over the last year and a half,  we’re certain he’s not going to stop there.

Ross would also like to add his thanks to Huw, Gilles, his awesome team and everyone right through the business who have supported him to this point. “This business is an incredible thing to be a part of and i’ve never been happier, can’t thank you all enough”.

Ross 1

PAINTBALL BANNER

The Interactive Team Go Paintballing, Because, Well, It’s Fun!

At The Interactive Team, we’ve a whole bunch of different job roles – from sales, to marketing, to lead generation, to recruitment, to campaign management – the list is seemingly endless. Each position is unique and completely different to the next but there’s one thing that makes us all very much the same – we work hard. We’re not trying to brag but each person involved with The Interactive Team very much believes (and knows) that hard work pays off, and just how important a good work ethic is to progressing your career in industry.

With this in mind though, it’s vital not to burn out! When you love your jobs like we do, it’s easy enough to get caught up in projects you’re passionate about and in turn, allow yourself very little down time. This is a pretty dangerous practice in the business world. Of course, when you’re working, you’ve absolutely got to give it your all but you’ve certainly got to allow yourself a good break every now and again – a chance to let off steam and switch off.

As a business, our company culture means the world to us. We’ll always promote hard work and persistence, but alongside this, we’ll continue to endorse ‘switching off’ to recharge your batteries! So, what did we think was a great way to have fun, get together, recharge batteries and of course, include a smidge of healthy competition?

Yup. Paintballing.

The board of Directors, along with top performing team members from across the nation, got together for a weekend of fun, laughter and some pretty competitive gaming! Everyone got kitted up and enjoyed a great R&R retreat with an edge. Don’t believe us? Check us out….

12442855_10153521381502149_2110877992_n 12784262_10153521381552149_2112279774_n 12784706_10153521381362149_992123355_n 12788188_10153521381497149_695449989_n 12782189_10153521381237149_1523522626_n 12769477_10153521381597149_725810754_n 12782126_10153521381217149_1474235181_n  12053255_10153521381227149_1054820416_n 12767204_10153521381522149_1627625727_n 12767433_10153521381462149_965974670_n

 

conrad banner

Congratulations to Manchester’s New Campaign Manager – Conrad Swift!

2015 was a year of success for our team for sure! As a meritocratic business, positions of seniority within the company are only allocated to those who have worked their way up from the very bottom, proving that they know our business models and campaigns inside and out. In the last week before Christmas, we were thrilled to announce that Conrad Swift – from our Manchester branch – was to be promoted to the position of Campaign Manager.

We couldn’t be prouder of everything Conrad has achieved – both personally and professionally – in such a short space of time, and we decided to catch up with him to get down to the nitty-gritty of his journey to Campaign Management. Here’s what he had to say…

So, Conrad, how does it feel to be a Campaign Manager?

Getting promoted is pretty indescribable. There’s many words I can think of such as; amazing, incredible, awesome. But the truth is, putting it into words wouldn’t do the feeling any justice. You imagine it happening, but nothing comes close to the great sense of pride and achievement you actually feel for, not only yourself, but your teammates as well.

What did you feel your biggest challenge was working your way up the career ladder?

 My biggest challenge coming through the field was keeping things simple. I very often overthought everything. I used to think that it couldn’t be as easy as following a couple of simple systems and working hard. Once I started simplifying things and working the systems, that’s when I really began to progress.

Do you have any advice for those starting out with The Interactive Team this year?

Best advice for someone new… Listen, learn and most importantly, APPLY! I was guilty of often thinking that if I listened to advice and wrote it down, I would naturally just start doing it. You have to make a conscious effort to put what you learn into practice. Learn from the best and apply it with a stronger work ethic and more positive attitude and you’ll soon see the results

So what was it that actually initially attracted you to the role here with The Interactive Team?

I’ve done a few things since leaving school so I understand that in any business, you have to work hard, regardless of the industry. What attracted me to my role at the interactive team was that I can progress based on merit. So the harder I worked the faster I could progress

What was it you were doing before you joined the business?

Before I started at Manchester active, I was a diagnostic technician for BMW. I did an apprenticeship which was great as I was learning a lot. Once I had completed my apprenticeship, I continued working hard but hit a glass ceiling and couldn’t continue progressing. I’m too ambitious to waste time allowing someone else dictate my progress.

Now what are your next set of goals?

My goals moving forward… Directorship is my next goal. I’m not slowing down. Mid-term goal is to open up my own office by the summer. Long-term goal is to have my organisation global and travel around to my offices and consulting as a Vice President.

Any thoughts on the future for The Interactive Team as a whole?

The future of the interactive team is very bright! We are only currently at 3% of where we need to be at the moment. I visualise the organisation working in every different sector and operating all over the world! The potential of what we can achieve is limitless. It’s beyond exciting!!

Congratulations Conrad – hard work pays off!

gilles banner

Happy Birthday To Our CEO – Gilles Baudet!

Everyone at The Interactive Team got together this week to celebrate the 35th birthday of our brilliant CEO, Gilles Baudet.

If you hadn’t guessed by now, The Interactive Team are big on, well, our team! We love any excuse to celebrate, eat cake, drink champers and more importantly, get together to make videos! So, in regular fashion, with the approach of the birthday of our Chief Executive Officer – Gilles Baudet – we decided to give him a video with a twist! I mean, of course, we all think of him as the best boss in the business but we thought it might be a fun idea to go a “little overboard” this time…

No holding back on that one eh? At the age of 35, Gilles has achieved so much but as he continues to tell us over and over (and over) again, he’s not even started yet. In 2012, after experiencing years in different sectors of the sales and marketing industry, Gilles grabbed his credit card and 2 amazing salesmen he’d met along the way (that’s right – Huw and Karl) and launched The Interactive Team. Now, just over 3 years on, what was once just 3 people in a tiny office, is now over 200 people across 5 major UK cities. For Gilles, each birthday is a significant reminder of a) how far he has come and b) how far he has to go, and he continues to tell us that he definitely doesn’t want to do it alone!

Gilles has always loved and admired his team around him, and we’re all pretty thrilled to have formed a business built up purely of average people with the above average desire to succeed. We all have unique opportunities within the company, and we couldn’t be more grateful for that and guess what? It’s all thanks to the birthday boy for making it happen!

Happy birthday Gilles – we all hope you had a wonderful 35th birthday!

charity blog banner

The Interactive Team Supporting Children In Need 2015

This year, The Interactive Team got stuck into raising money for the wonderful Children In Need charity

bakeAt The Interactive Team, we love nothing more than giving back. As we’re certain you’re well aware by now, we’re a business built up of average people with the above average desire to succeed. Of course, it’s not always plain sailing but our hard-work, determination and endeavour means that we certainly reap the rewards of our efforts. However, we always like to find the time to raise money for charity and really, just do our bit.

This November saw Children In Need come back for another year to raise money for children all over the world. Without sounding too cliche, we know that the children are the future and we, as a company and as individuals, always try to do everything we can to help less fortunate children. With this in mind, we put our interactive heads together to think of a way to raise some funds that we could donate to the cause, and yes – we know – it wasn’t the most original idea but it was definitely one of the most popular – a bake sale.

As with anything, we certainly don’t do things by halves, so we didn’t just nip down to a supermarket and fill up a trolley full of baked goods. Oh no. We all baked delicious goodies to sell to our team. As you can see, we ended up with a pretty good selection of treats and in just one of our smaller offices, we raised £70 just from flogging a few french fancies! Needless to say, we all had great fun putting on the spread and raising money for a fantastic cause and we’re certain that next year, we’ll come up with bigger and better ideas!

I managed to grab our CEO – Gilles Baudet – to ask him what he thought about us getting behind the cause, and he said: “A lot of people think that these ideas are just a good excuse to say, make a few cakes, but I really push for us to get involved in as much charity work as possible. Whether it be raising money, or generating awareness, what people have got to remember that no matter how successful you are as an individual or a business, you must never forget to give back. It could always have been you or someone you know in that situation, and if you make any amount of difference to that child’s (or that person’s) situation, not only is it a great feeling to be able to do so, but something so little can really go a long way. In the run up to Christmas, I hope we can get involved in many more charity projects too!”

Congratulations to all at The Interactive Team who got involved in raising money for Children In Need – all of your donations and efforts were greatly received and appreciated!

STACEY BANNER

“Company Culture? I’ve Got It In The Bag!” says Stacey Smith, our Head of HR/Recruitment

At The Interactive Team, we pride ourselves on being able to offer that little bit more to our team members who show promise and potential in their field. Stacey Smith – our Head of HR/Recruitment – joined our business at the very start and initially, with a small team in the Glasgow office, Stacey was involved with pretty small scale admin and recruitment based tasks.

Now, 3 years on, Stacey has progressed her career to the point at which she is now Head of the HR/Recruitment, with a team behind her whom she has hired and trained across the nation. The Interactive Team is a meritocratic business, meaning no one gets promoted on length of time they’ve been at the company, or wealth of experience, individuals are simply promoted on their own merit, which is exactly what’s happened to Stacey.

As we reach the end of 2015 and a profitable year for The Interactive Team, Stacey is taking our working lives to the next level by developing our company culture. She noticed a gap in the business when it came to introducing more initiatives as a means of rewarding and recognising the efforts of all employees. Since taking on her additional role in HR, Stacey has taken on the responsibility of enhancing our company culture.

When asked about this change, Stacey said: “Company culture? I’ve got this in the bag!” She knows exactly what we do, why we do it and what our team need and deserve. Since taking culture under her wing, we’ve seen more and more initiatives introduced, and the Marketing team have taken great pride in promoting life at The Interactive Team online!

The Interactive Team employees now get involved; in a staff night out every 6 weeks, rewards for certain roles have come in to play – for instance ‘recruiter of the month’, branded gifts to welcome new team members, and even ‘Fat Fridays’ are now enjoyed by all – a sweet end to the week we think!

Stacey continues to find new and exciting ways to improve our employee engagement and ensure that everyone is involved with new and existing initiatives. After all, at The Interactive Team, one of our biggest mottos is to ‘work hard and have fun’, and when it comes to our company culture, it seems Stacey has really hit the nail on the head!

When asked about her role within The Interactive Team, Stacey says; “this is only the beginning. I have a lot of responsibilities within the team, but I’ll always want to develop each one and continue to work my way up the career ladder. I want to be able to offer everyone an opportunity, and not just career wise. An opportunity to enjoy working life and be part of a ever-expanding team!” 

Well done on all your hard work so far Stacey, and we’re behind you all the way!

mashaal banner

Professional Development 101: Mashaal’s New Career Path

At The Interactive Team, we pride ourselves on our company culture of giving average people, with the above average desire to succeed, opportunities to build strong, long-lasting, high yielding careers with a fun and friendly working environment. When people join The Interactive Team, it’s not just your standard 9-5 role. We’re all here to build the business and more importantly, enhance our own professional careers.

Mashaal Malik joined The Interactive Team HQ in Glasgow just a few months ago as an administrator. With so many clients and team members, we needed a little more help on the admin side of things and we were thrilled that Mashaal accepted the offer of a position in a our head office to do exactly that.

Mashaal went to university and has had various job roles over the years, but she knew that her strongest skills were organisation, work ethic, and numbers. At The Interactive Team, it’s clear we all have our strengths and our weaknesses. As the Marketing Manager, my talent lies in the creative side of the industry – words and pictures are my forte – so there’s no way I could excel at the role Mashaal took, and it’s safe to say she is flourishing!

From day one, Mashaal got stuck right into her role in the Admin Department and proved that she was the best person for the job. With this in mind, we wanted to offer her more as we knew she had so much to give. As our company continues to expand, so do internal operations, meaning there would be a much wider scope of tasks to be completed and we knew that Mashaal would be fully capable of developing professionally to undertake extra responsibilities and ultimately, form a stable career as part of The Interactive Team.

Mashaal is now training to be a book-keeper and it’s safe to say she is loving it. It’s a sector of the industry she’d had limited experience in in the past, so she was more than keen to take on training to learn and build upon her own knowledge so that she could make a bigger contribution to the successful running of our business.

This is why we’re so excited everyday. The people at The Interactive Team HQ are ambitious and hungry to develop both personally and professionally whilst contributing to the ongoing success of our company. We are more than willing to provide our people with the tools, the finance and the training they need so that they can see a real future in their career, and all we ask for in return is the hard work and effort needed to create something special.

Well done Mashaal – we’re all proud of what you have brought to the business so far and we’re excited to see you build your career with The Interactive Team. Good luck!